{"id":5378,"date":"2011-04-12T09:36:01","date_gmt":"2011-04-12T16:36:01","guid":{"rendered":""},"modified":"2024-09-16T13:11:11","modified_gmt":"2024-09-16T20:11:11","slug":"what-is-behavioral-engineering-2","status":"publish","type":"product","link":"https:\/\/www.msia.org\/shop\/product\/what-is-behavioral-engineering-2\/","title":{"rendered":"What Is Behavioral Engineering?"},"content":{"rendered":"<p>You can probably read people pretty well. You know when someone is on an ego trip by their attitude, their face and behavior. You can probably label them pretty well and think to yourself, \u201cWell, that\u2019s George. He\u2019s always been like that\u2014tripping.\u201d Well, George probably learned his behaviors and attitudes from the best behavioral engineers we\u2019ve got, you know, dads and moms. And George probably isn\u2019t going to change unless something begins to backfire on him. Then he\u2019s going to look around for the information contained in this seminar. 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